Your Venture's Unfair Advantage

1.    Lack of competition

·      Valuable: With there being a lack of competition it makes it important that we hold our image of being as technology advanced as possible.

·      Rare: The only other car company to compare to Designated Driver (DD) is Telsa. Their cars have futurist features that relate to what DD has to offer.

·      Inimitable: The coping of our cars would take some time. Telsa would be the first to offer other similar cars. But other companies would not risk the cost to make a profit. Even if coping became easy the cost is what keeps competitors out.

·      Non-Substitutional: Designated Driver is not substitutable because no  car is able to fully recline into a bed or make a place for work. Telsa can drive for you but does not have the reclining into a bed option.

2.    Social capital

·      Valuable: The social capital is valuable because so many people would talk about these self-driving cars that allow you to work or sleep while the car is in motion.

·      Rare: Nobody has been able to sit in a car and do work comfortable or sleep comfortably. Most cars today if you fall asleep on the road may have road assistance but that will only protect you for so long.

·      Inimitable: No car company can be advertised by customers that their car allows them to catch up on work and or sleep. They also cannot adverse it in their commercials.

·      Non-Substitutional: Until car companies change their AI (technological building of something) they cannot social advertise their cars ability to fully drive without any operation.

3.    High but realistic standards

·      Valuable: Designated Driver may seem impossible but is accessible. Cars of today have lane assist which helps drivers stay in their lane. With a little extra technology behind it the car is fully able to drive.

·      Rare: The resources it itself. The standards are so high which is what makes it rare. No other car companies are willing to take the chance.

·      Inimitable: Coping the high standard is possible but it would have to be done by Luxury companies. The cost behind it would put car companies out of business.

·      Non-Substitutional: No car company has the idea of Designated Driver. Designated driver thinks in the future to make it the present.

4.    Investors

·      Valuable: My Uncle is an investor. When he first started investing he made more money than most families will ever earn in their lifetime.

·      Rare: It is rare because not a lot of people have investors they can count on to fully fund what they need. If my uncle saw my product was valuable maybe he would be willing to fund my car.

·      Inimitable: Coping my investor would not be very difficult. Getting his investment may be more difficult for other people then me since he is family.

·      Non-Substitutional: People could substitute their investors. Using the Vrins made me understand this is one of my weaker resources.

5.    Popular

·      Valuable: Many people like products that do things for them. For example some people use siri to find out who won a football game. Others ask Alexa to play a song. Many people want a car that would drive for them.

·      Rare: Nobody can drive around in their car and not have to focus on where the car is going. Designated Driver would be so popular everyone would be talking about it as the new must have car.

·      Inimitable: It would be hard to copy the popularity until someone else could offer what DD has to offer.

·      Non-Substitutional: People would not be able to substitute the attraction Designated driver would get.

6.    Company culture able to motivate/Human capital

·      Valuable: Having a great car is just as important as having a great company. We want to keep a smile on our customers face and make them feel like their time is important.

·      Rare: What is rare about Designated Driver is that we would care for our company by having parties, extra time off, and great paying salaries.

·      Inimitable: Many companies could copy our company attitude if they would innovate their workplace. Many companies struggle to have a liking for each other.

·      Non-Substitutional: Companies could substitute how they care for their workers and employees.

7.    Observant

·      Valuable: It is valuable to be observant. If you are not observant of your company it is easy for employees to ruin a company reputation. You also have to observe your customers to see what needs to change with your product.

·      Rare: What is rare about being observant is that you can change quickly to what others like. You also have to be able to see data on what customers prefer.

·      Inimitable: It is easy to be observant if you know what you are looking for. With a car company there is so much to look at that you have to observe things in multiple ways. If people like a certain way a grill looks or how the threading goes through a seat. Every detail has to matter if you want the perfect product.

·      Non-Substitutional: Being observant requires substituting your time somewhere else.

8.    Security/safety

·      Valuable: Having safety is one of the most important feature of Designated Driver. If all the new and futuristic perks the car do not grab your attention the safety should. With requiring no effort there is no room for human error.

·      Rare: Many people want safety within their car and that’s why they do not purchase luxurious cars. Safety is our number one concern. So many people die to cars sadly and Designated driver wants to slow that rate.

·      Inimitable: Safety of cars is being copied to Designated Driver but is not fully possible yet. Many cars still require people to be in control of the wheel.

·      Non-Substitutional: Nobody can provide to drive for the person in the driver seat.

9.    Profit Margin

·      Valuable: The profit margin is limited and actually grown. Elderly people are afraid to drive, with Designated Driver they would just need to take a joy ride down the road to get food or gifts for their grandkids. People who are blind could also get rides to doctor appointments.

·      Rare: What is rare is that other car companies can not put blind people and elders in the profit margin. Although the margin may be small it still counts.

·      Inimitable: Coping this profit margin is almost impossible currently. Elders may result to other cars due to price but for those who are only afraid to drive there is no competition.

·      Non-Substitutional: The profit margin is not very substitution with people who are unable to drive a vehicle.

10. User friendly

·      Valuable: Every car brand is user friendly or people would not buy them. Designated Driver is more valuable than a racecar.

·      Rare: Nothing is very rare about having a user friendly car. Most popular cars are very user friendly and that’s why they are in demand. Nobody wants to buy a car they can’t operate.

·      Inimitable: Coping user friendly is the easiest resource to copy out of my 10 resources.

·      Non-Substitutional: People can substitute to make user friendly their most important feature. Designated Driver focuses more on safety than user friendliness.

My most important resource in my opinion is safety. Cars can kill people which is why safety is so important. Other products safety issues is they may cause cutting of skin or irritated eyes. When something is responsible with life it is a huge safety concern at that point. Although it may not be the most unique resource I feel it is the most important. I have lost friends due to car accident and do not wish it to happen to other people.